Top Brands in Golf
As the Open Championship was played for the 148th time, it was a reminder that golf is one of our oldest sports. Yet the brands that dominate the golf marketplace are relatively young –...
Tagged: Callaway Golf
New Product Launch: Callaway Chrome Soft and Chrome Soft X
The goal of the Chrome Soft wasn’t simple: offer the majority of golfers a soft feel, high distance and Tour-level spin. To achieve this, Callaway used a three-piece construction with their soft DuraSpin cover...
New Product Launch: Callaway Golf Rogue Driver
For golfers of a certain age “jailbreak” brings images of fellow duffer Clint Eastwood trying to find a way off the island in Escape from Alcatraz. But these days, jailbreak refers to getting inside...
New Product Launch: Callaway GBB Epic Driver
Callaway Golf struck a death knell for persimmon head drivers in 1991 when it introduced the first driver with a head crafted entirely of stainless steel. They named it Big Bertha, and there were...
Rory and Bubba Switch Equipment Brands for 2017
Rory McIlroy‘s days as a free agent have come to an end. After his corporate partner Nike Golf exited the golf hardware business last August the former World No. 1 golfer decided on what...
Callaway Golf Snags Top Ball Designer from Nike
It’s not easy to make a name for oneself in the world of golf ball manufacturing. In fact, for over a century the list began and ended at one: Coburn Haskell. It was back...
New Product Launch: Callaway Steelhead XR Irons
Do you need any evidence that time flies? We’re so deep into the 21st century already that golf manufacturers are looking back with nostalgia to golf clubs introduced in years that started with a...
The 2016 Open Championship: A Recap
The 6th hole at Royal Troon Old Course is named “Turnberry” because at this point on the links golfers can look down the seacoast and see the mustard-topped Turnberry Lighthouse. The historic light was...
New Product Launch: Callaway Great Big Bertha Driver
When the original Big Bertha was introduced by the German artillery during World War I, it required ten railway cars to move it into position to fire into enemy defenses. The soldiers in the...
Callaway Chrome Soft Golf Balls – New for 2015
Going soft doesn’t have to be a bad thing. At least that’s Callaway Golf’s take on their latest contribution to the world of golf: The Chrome Soft. Callaway’s new golf ball is a sharp...