The year was 2014. The research mavens at TaylorMade Golf studied golfers with handicaps between 10 and 27. They looked at approach shots from 150 yards and discovered that this caliber of golfer missed...
The goal of the Chrome Soft wasn’t simple: offer the majority of golfers a soft feel, high distance and Tour-level spin. To achieve this, Callaway used a three-piece construction with their soft DuraSpin cover...
For golfers of a certain age “jailbreak” brings images of fellow duffer Clint Eastwood trying to find a way off the island in Escape from Alcatraz. But these days, jailbreak refers to getting inside...
The year was 1979 and Gary Adams took out a second mortgage for $24,000. Adams was betting his house on a new idea – a driver with a head cast entirely of stainless steel....
It is good to be Bridgestone Golf these days. For many years, the Japanese company has put out some of the game’s most consistent, high-quality golf balls. In the process, Bridgestone shaved a few...
With the unwrapping of its new 5th generation of Z-Star golf balls, Srixon is taking dead aim at every level of golfer in your foursome. The Japanese company got its start manufacturing golf balls...
TaylorMade is the only manufacturer of five-layer golf balls, the TP5 and TP5x, on the PGA Tour. It sure helps to trumpet that fact when the best golfer on the planet, Dustin Johnson, reaches...
Not so long ago it wasn’t not much of an ordeal to design a new golf ball. Tour players and top amateurs, who already had enough distance, wanted a golf ball that produced optimum...
More so than most other golf ball manufacturers Bridgestone Golf has embraced the most basic of golf truisms: the game is a whole lot more fun when played from the middle of the fairway....
Callaway Golf struck a death knell for persimmon head drivers in 1991 when it introduced the first driver with a head crafted entirely of stainless steel. They named it Big Bertha, and there were...
