New Product Launch: TaylorMade M3 and M4 Drivers
The year was 1979 and Gary Adams took out a second mortgage for $24,000. Adams was betting his house on a new idea – a driver with a head cast entirely of stainless steel....
Category: New Product Launch
New Product Launch: Bridgestone TOUR B Golf Balls
It is good to be Bridgestone Golf these days. For many years, the Japanese company has put out some of the game’s most consistent, high-quality golf balls. In the process, Bridgestone shaved a few...
New Product Launch: TaylorMade TP5 and TP5x Golf Balls
TaylorMade is the only manufacturer of five-layer golf balls, the TP5 and TP5x, on the PGA Tour. It sure helps to trumpet that fact when the best golfer on the planet, Dustin Johnson, reaches...
New Product Launch: Bridgestone e6 Soft and e6 Speed Golf Balls
More so than most other golf ball manufacturers Bridgestone Golf has embraced the most basic of golf truisms: the game is a whole lot more fun when played from the middle of the fairway....
New Product Launch: Callaway GBB Epic Driver
Callaway Golf struck a death knell for persimmon head drivers in 1991 when it introduced the first driver with a head crafted entirely of stainless steel. They named it Big Bertha, and there were...
New Product Launch: Wilson Staff Triton Driver
It began with a golf club that borrowed its physics from a fly swatter. Along with another, that mimicked the motion of a manta ray swimming through a coral reef. As well as another...
New Product Launch: Titleist 917 Drivers
Titleist has made its reputation as the premiere golf ball in the game for as long as anyone can remember, but it took Acushnet 27 years – way back in 1962 – before the...
New Product Launch: Callaway Steelhead XR Irons
Do you need any evidence that time flies? We’re so deep into the 21st century already that golf manufacturers are looking back with nostalgia to golf clubs introduced in years that started with a...
New Product Launch: Srixon Soft Feel Golf Balls for 2017
James Bond fans know that the golf ball of choice in the famous match against the best of the Bond villains, Goldfinger, was a Dunlop 65. In fact, it was Goldfinger’s professed passion for...
New Product Launch: TaylorMade M2 Drivers & Irons
Sometimes it seems as if manufacturers bring out clubs so fast that you can tee off with a brand new set, and by the time you settle down for a drink at the 19th...