Top Brands in Golf
As the Open Championship was played for the 148th time, it was a reminder that golf is one of our oldest sports. Yet the brands that dominate the golf marketplace are relatively young –...
Tagged: taylormade golf
New Product Launch: TaylorMade Project (a) and Project (s)
The year was 2014. The research mavens at TaylorMade Golf studied golfers with handicaps between 10 and 27. They looked at approach shots from 150 yards and discovered that this caliber of golfer missed...
New Product Launch: TaylorMade M3 and M4 Drivers
The year was 1979 and Gary Adams took out a second mortgage for $24,000. Adams was betting his house on a new idea – a driver with a head cast entirely of stainless steel....
New Product Launch: TaylorMade M2 Drivers & Irons
Sometimes it seems as if manufacturers bring out clubs so fast that you can tee off with a brand new set, and by the time you settle down for a drink at the 19th...
New Product Launch: 2016 TaylorMade Tour Preferred and Project (a) Golf Balls
Go out to any course with the new 2016 TaylorMade Golf top-of-the-line golf balls — the Tour Preferred, Tour Preferred X and the Project (a) — and tee up each one. The company...
New Product Launch: TaylorMade M1 Driver
In 1979, Gary Adams started a golf equipment company with a single club – a 12-degree driver cast of stainless steel. The introduction of the metal wood certainly belongs on the Mount Rushmore of...
TaylorMade Introduces Irons and Balls to AeroBurner Line
TaylorMade Golf’s popular AeroBurner line just got a whole lot hotter. That’s because the golf equipment-manufacturing giant has recently enhanced their popular line of 2015 TaylorMade drivers, adding AeroBurner irons and balls to the...
TaylorMade Unveils Two New Drivers for 2015
As if TaylorMade’s current line of SLDR drivers wasn’t impressive enough, the highly successful golf equipment maker has gone and done it again with the introduction of their latest duo of clubs – the...