Understanding whether your event achieved its goal is important since it will help you to decide what to do differently next time and what to keep the same. You set your goals before the golf tournament, and now it's time to see how the results measured up to your plan.
The success of any fundraiser is defined by the net proceeds of the event. How much money did you raise after covering all expenses?
If you created the event to find new volunteers, how many signups did you get? Did the people who participated in the tournament seem interested in the work you were hoping to recruit them to?
Sponsors are often most interested in promoting their brand, so calculating the number of people that were either directly or indirectly exposed to the brand is important. Common methods include website visits, social media mentions and the circulation of event-related printed media.
Although it might be a secondary concern, golf tournament attendance is a simple and direct way to determine results. For charity events, attendance drives attendance fees and related donations. Moreover, team building events require the team to be present, so attendance is critical to success.
As you're planning your event, Golfballs.com is here to help! We offer an assortment of products you'll need to make your event a success. Our Corporate & Events team has an over 20-year history of producing quality imprinting and customization for golf products. Request a free quote or contact one of our Tournament & Events Specialists at (877) 309-6460.