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Rife Putters began operations in 2004 and since that time, they have become the fastest growing putter company in the world. The RollGroove Technology™ that exists in Rife putters release the ball into an immediate forward roll, preventing any skipping or skidding. In addition, features such as the Adjustable Speed Weighting System and the Lie Align Fitting System help golfers fine tune their putting game even further. Putters are Rife's only business and through their renowned outstanding customer service, they are determined to simply making you a better putter.